.menu-link[href="/products"] .menu-title::after {
    content: " NEW";
    color: white;
    background-color: red;
    font-size: 10px;
    padding: 2px 6px;
    margin-left: 6px;
    border-radius: 4px;
    animation: blink 1s infinite;
    vertical-align: middle;
}

@keyframes blink {
    0%, 100% { opacity: 1; }
    50% { opacity: 0; }
}